The Economist relaunches its lifestyle magazine, 1843 – The Drum
The Economist is relaunching its bi-monthly lifestyle publication 1843, named for the year The Economist was founded.
1843 differs from the flagship financial title, by providing readers with long-form narrative journalism, irreverent columnists and some of the world’s best photography and illustration. Combining the wit and rigour of The Economist with design, style, food and travel, 1843 is more of a feature-led publication.
The relaunch unveils a new redrawn logo for the publication as well as its newly-launched tagline “Stories of an extraordinary world.”
The first edition of the new look, 1843, will be available with the April/May 2019 issue, with a cover story tackling the “Death of the calorie” which explains why we should bury the world’s most useless measure. Other stories include an interview with David Hockney, the future of artificial intelligence through the lens of a British tech company and Google, with regards to DeepMind, and a conversation with young novelist Tomi Adeyemi.
Every issue will follow a similar format, beginning with the Upfront section, a tangential take on the world right now, including the signature 1843 Interview with an array of fascinating people, as well as a dispatch from the future. Each article will hold storytelling at its core. In addition to print, 1843 will also publish new content regularly across a number of platforms, including a newly-designed website, film, podcasts and social channels.
Rosie Blau will lead the magazine as editor-in-chief and will be accompanied by publisher Mark Beard. Blau joined The Economist in May 2011 on the Britain section, and most recently served as a China correspondent, based in Beijing. Prior to joining The Economist, she worked at the Financial Times. Beard joined The Economist Group in 2009 and has held a number of management positions across the business. Most recently he is responsible for leading the The Economist’s efforts in acquiring new subscribers, publishing The World in.., the Economist Group’s flagship annual product and managing the Group’s syndication and licensing business.
“1843 takes a sideways look at the enduring stories of our age, and seasons them with a dash of humour or irreverence. Our perspective is provocative, rigorous, independent and entertaining — qualities that are reflected in the magazine’s sophisticated style and beautiful design,” said Blau. “Bringing together talent from around the globe, 1843 tells the stories of the individuals and forces that shape our lives. Our aim is to make you see the world in a new way.”
The new look 1843 will be available on newsstands from March 13 in the UK and March 19 in the US or online at www.1843magazine.com and on The Economist Classic app.
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