Can Fashion Change The World? Here Are 12 Ways It Tried in 2018 – Vogue

In early September, just before fashion month kicked off in New York, Nike took a big risk. The company released an ad campaign starring Colin Kaepernick, the football player who caused an uproar in a fiercely divided United States when he refused to stand for the national anthem two years ago. “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” he said at the time.

Kaepernick, of course, drew ire from POTUS and his MAGA followers, but he also became a symbol of defiance and strength for those fighting against injustice and oppression. Along with the controversial ads, Nike also introduced a new slogan: “Believe in something, even if it means sacrificing everything.” While many celebrated Nike, some burned their swoosh label sneakers.

This year, it seemed that large swaths of the fashion world took Nike and Kaepernick’s advice. Brands big and small embraced an outspoken approach to making social responsibility and taking a stand essential parts of their bottom line. In 2018, there were more loud voices shouting against the system, even from within the system. In the beginning of the year, we saw designers join forces with stylists and female celebrities who wore black to the Golden Globes as a sign of solidarity with the women who spoke out about their experiences with sexual assault and harassment. Ahead of the midterm elections, designers like Tory Burch and Prabal Gurung made Vote merch that gave all proceeds to the Rock the Vote organization. Other brands, including Balenciaga and Everlane, aligned themselves with important environmental and societal causes.

Believing in something isn’t just fashionable at the moment, it’s a practice that’s making real, actionable change within the industry and beyond. Fashion may not yet have changed the world, and there’s certainly a long, long way to go to achieve anything like justice, but here are a few ways it tried.

Jeremy Scott’s Anti-Kavanaugh T-shirt

To close his Spring 2019 show in New York, designer Scott wore a DIY T-shirt with the words Tell your senators no on Kavanaugh splashed across the front. Just below, he added the phone number to a Washington, D.C., office fielding calls from people voicing their opinions about President Trump’s nomination of the accused sexual abuser Brett Kavanaugh to the U.S. Supreme Court.

Vivienne Westwood’s Dance Party Protest Against Fracking

In October, environmentalist and fashion legend Westwood took to the streets in Lancashire, England, to protest against U.K. company Cuadrilla Resources and its fracking practices. But hers was no typical march; the designer threw an ABBA-themed dance party to make her point both felt and heard.

Designers and Their Vote Tees

Ahead of the midterm elections, which would end up giving Democrats control of the House of Representatives again, designers and labels such as Proenza Schouler, Tory Burch, Prabal Gurung, and more created voting merch to remind us all about the importance of practicing our civic duty. Most of the T-shirts benefited a charity: Proenza Schouler’s shirts supported the gun safety group Everytown for Gun Safety, while 100 percent of the profits from Tory Burch’s and Prabal Gurung’s tees went to Eighteen x 18.

Gypsy Sport’s Spring 2019 Show

Rio Uribe paid a heartfelt tribute to nature at his Spring 2019 show. It took place on the anniversary of 9/11 and opened with a call to look inward and love Mother Earth by healer Domonique Echeverria. Most important, Uribe got serious about sustainability: About 99 percent of the collection was designed using recycled or renewable fabrics and materials.

R13’s Utah Capsule

In response to the December 2017 announcement that President Trump’s administration would reduce the size of two national monuments in Utah, R13 designer Chris Leba created a Fall 2018 mini collection inspired by Grand Staircase-Escalante and Bears Ears parks. A few months later, he released a capsule collection of those clothes, with 100 percent of the profits going to the Ute tribe PAC and SUWA, the Southern Utah Wilderness Alliance.

Time’s Up Golden Globes Blackout

In January, actresses including Reese Witherspoon and Nicole Kidman wore black to the Golden Globe Awards as a sign of solidarity with the victims of sexual assault and harassment.

Launching the Fashion Industry Charter for Climate Action at COP24

During the COP24 climate summit held in Poland in early December, brands including Burberry, Levi’s, Gap, Inditex (owner of Zara), and Kering (owner of Gucci, Saint Laurent, Balenciaga, and more) signed a charter pledging to work together alongside the U.N. to reduce the amount of greenhouse gas emissions caused by the fashion industry as a whole.

Model Alliance Respect Program

In May, the Model Alliance announced a new initiative called the Respect Program. It is a legally binding agreement that serves to protect models against sexual harassment and provide fashion companies and modeling agencies with guidance and leadership in order to create safer working environments.

Burberry, Versace, Coach, and Chanel Go Fur-Free

In 2018, some of the biggest names in the luxury fashion business announced that they would no longer use real fur.

Pyer Moss’s Spring 2019 Show

CFDA/Vogue Fashion Fund winner Kerby Jean-Raymond chose Weeksville, Brooklyn, as the setting for his Pyer Moss Spring 2019 show. Weeksville was one of the country’s first free-black communities. Jean-Raymond decided on this site to highlight the impulse behind his moving collection: to imagine “what the African-American experience would look like without the constant threat of racism.”

Balenciaga’s Partnership With the World Food Programme

At his Fall 2018 show for Balenciaga, Demna Gvasalia debuted a collection of World Food Programme logo merch, which was eventually sold with profits going toward the U.N. charity. Balenciaga also gave an additional $250,000 to the organization.

Everlane, Gabriela Hearst, and Maggie Marilyn Move Away From Virgin Plastic

Great strides were made this year when it came to fashion labels and designers starting on the road to ditching virgin plastic materials entirely or utilizing sustainable, recycled plastic materials, both in their packaging and in their merchandise. Everlane was the biggest name in the charge, promising to completely eliminate the use of virgin plastic by 2021 and substitute some of it with a new material called ReNew, made from recycled plastic bottles. Marilyn’s Resort 2019 collection was highlighted by a pleated skirt made from 100 percent recycled plastic water bottles, and Hearst switched out her plastic packaging for compostable Tipa bags, which can break down in just 24 weeks. Marylin also recently announced new packaging made with root starch, vegetable oil, and a vegetable polymer created by ComPlast, which can be composted or can biodegrade in a landfill or in the ocean.

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