Influencers Are Creating Fashion Collections Based on Prior Sales Data – WWD

Influencers know what their followers like — and now, they’re starting to make it for them.

Magiclinks, an agency that links influencers and brand partners and tracks subsequent sales conversions, is launching a new program where it links influencers to manufacturers. Using product and price data Magiclinks has on an individual influencer’s sales, it can help guide in terms of what products he or she will be able to sell. Armed with that information, influencers can speak to Magiclinks’ manufacturing partners to design and sell nearly anything — from mugs to handbags.

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