Gucci to Return to Men’s Fashion Week – WWD
“Everything you see I owe to spaghetti.” 🍝 – Sophia Loren
The Italian movie icon who uttered these famous words is the guest star of a short film that Italian streetwear label GCDS developed with pasta maker Barilla.
“For me, Sophia represents the quintessence of being Italian. When with Nadia we started thinking about the short movie, the name Sophia kept coming up in my mind, like it was my instinct pushing me to her and to what she represents in the world,” GCDS creative director Giuliano Calza said.
In its long history, dating back to 1877, Barilla, which is also one of the main sponsors of 15-year-old tennis champion Coco Gauff, has never collaborated with a fashion brand before.
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