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The Intermedia Group’s Wayfarer has expanded its brand with the launch of a bi-monthly digital magazine – Wayfarer Executive Travel and Lifestyle.
The title follows the media brand’s existing television show, website and weekly newsletter. It will cover executive travel and lifestyle news, features and reviews from across the world.
Editor in chief James Wilkinson said the magazine would be distributed to the brand’s audience of 75,000.
“We have seen increasing demand for our newsletter on a weekly basis and quite a number of readers and commercial partners have asked if we would produce a publication,” he said.
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“There is a clear demand for a stylish executive travel and lifestyle magazine both here in Australia and across the world and we look forward to delivering a bi-monthly product tailored to the business travel market.
“In every issue, we will include the latest airline and hotel reviews and news, as well as destination guides, interviews with prominent frequent travellers, accessories and lifestyle features and much more,” Wilkinson said.
Despite the COVID-19 restrictions which are impacting the travel industry, Wilkinson said the title still has a place with consumers.
“We had planned to release the inaugural issue earlier this year, however we quickly faced a crisis that would cripple the travel industry,” he said.
“But now, as we look to the future and a rebound of epic proportions, we want to be at the forefront of inspiring and showcasing the best in executive travel, from reviewing some of the world’s best airlines and hotels to uncovering some hidden bars and cafes in some of the most exciting destinations across the globe.
“We also want to do our part to promote travel in all of its glory and help the global industry to recover, reboot and return in spectacular fashion,” Wilkinson said.
The new digital magazine is completely interactive and includes 30 original videos filmed around the world. That content comes from the Wayfarer TV show which has been broadcast in 30 countries around the world since its launch in 2018.
The May-June launch issue of Wayfarer includes a 2020 Luxe Hotels List cover story featuring some of the top business, luxury and boutique hotels across the world; a comprehensive guide to Austin, Texas and St. Moritz, Switzerland; features and reviews on luxury flying with American, Delta and United; reviews of the Kahala Hotel and Resort in Honolulu and Equinox Hudson Yards in New York; as well as the latest airline and hotel news, accessories, motoring, bars, restaurants and much more.
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